Introduction
What if you could plan an entire month of high-performing content — in less than 30 minutes? With the right AI prompts and free tools, you can. Whether you're managing a business page, a personal brand, or a startup, this method will save time and increase engagement.
This guide walks you through building a 30-day content calendar using AI tools like ChatGPT, Semrush, and AnswerThePublic.
What You Need
- ChatGPT — for writing post ideas, captions, and headlines
- AnswerThePublic — to see what your audience is asking
- Semrush — for trending and long-tail keyword ideas
- Notion or Google Sheets — to organize your calendar
Step 1: Define Your Content Pillars
Your content needs structure. Start by choosing 3–5 pillars (categories):
- 🎓 Educational (Tips, How-Tos)
- 🔥 Promotional (Offers, Launches)
- 🙌 Social Proof (Testimonials, Reviews)
- 🎬 Entertaining (Memes, Trends)
- 🧠 Personal (Behind the scenes, story)
Example: A Nairobi-based fitness brand chose: Workout Tips, Client Wins, Behind the Scenes, Funny Reels, Product Features.
Step 2: Use ChatGPT to Generate 30 Ideas Instantly
Use this prompt:
“Give me 6 Instagram post ideas each under these categories: [list your 5 content pillars] for a [describe your business or brand].”
You’ll get 30 targeted ideas — each tied to your goals and voice.
Step 3: Research What People Actually Want
Go to AnswerThePublic or Google Trends. Enter your niche (e.g., “vegan recipes”, “digital marketing”). Pick the most searched questions or topics. Use those in your AI prompt:
“Turn these popular search terms into educational Instagram carousels: [paste list here]”
Step 4: Plug Ideas Into a Calendar
Use a simple 5x6 grid in Notion or Google Sheets:
- Column 1: Date
- Column 2: Content Pillar
- Column 3: Topic/Idea
- Column 4: Format (Reel, Carousel, Story, Post)
- Column 5: Status (Planned, Drafted, Posted)
Example Format:
| Date | Pillar | Topic | Format | Status |
|---|
| July 1 | Educational | “3 AI tools to market your biz” | Carousel | Planned |
| July 2 | Social Proof | “Client DMs after our launch” | Reel | Planned |
Step 5: Add Captions + Hashtags With AI
Now let AI do the writing. Use this prompt:
“Write a compelling, humorous Instagram caption for: [topic]. Add a soft CTA.”
Use a spreadsheet to copy/paste all your captions. Optional: Use ChatGPT to also create 3 headline options for each post.
Real Brand Example
A Kenyan fashion brand used this exact system to plan 30 days of Reels, stories, and carousel posts in 27 minutes. Result? A 300% increase in weekly profile visits and 2,000+ Reel views — all organically.
Bonus: Add Reminders
Use Google Calendar or Trello to remind you to post. Or schedule using Meta Business Suite (free).
Final Thoughts
With the help of AI, you can stop guessing what to post — and start showing up consistently. Whether you're selling, storytelling, or scaling — 30 minutes is all it takes to build a 30-day plan.
Businessworth — where silence is not an option.
Want a free AI-powered content calendar template?
📩 DM @Businessworth or download it from: https://businessworth1.blogspot.com
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