How to Use Google Search Console to Skyrocket Your Website Traffic
Google Search Console (GSC) is a free SEO tool from Google that shows how your site performs in search. If you're trying to increase traffic, understand keyword rankings, or fix crawling errors, GSC gives you all the data.
This guide walks you through the practical ways to use Google Search Console to grow traffic, with live examples and screenshots. It’s beginner-friendly, evergreen, and designed to help you make better SEO decisions from Day One.
By the end of this post, you'll know how to:
- Verify your site and connect to Google Search Console
- Understand keyword data and ranking reports
- Fix page indexing and mobile usability issues
- Use URL inspection to troubleshoot real-time problems
- Discover content ideas from user queries
- Boost traffic using data, not guesses
Let's get started.
Step 1: Set Up Google Search Console and Verify Your Website
If you don’t already use Google Search Console, go to
search.google.com/search-console.
You’ll need to sign in using your Google account.
Click on “Start Now” and you’ll see two options:
- Domain property: Tracks everything including all subdomains and protocols (www, http, https).
- URL prefix: Tracks a specific URL only (e.g., https://example.com).
Choose Domain property for full tracking. Then enter your domain like this:
Image credit: seobility.net
You’ll now be asked to verify your domain by adding a TXT record to your domain's DNS settings. This step depends on your domain provider (e.g., Hostinger, GoDaddy, Namecheap).
Here’s how to do it on Hostinger:
- Log into Hostinger and go to DNS Zone.
- Click Add Record and choose TXT.
- Paste the verification code from GSC and save it.
- Go back to GSC and click Verify.
Once verified, Google starts collecting data within 24–48 hours.
If you’re using Blogger, Google automatically verifies your site once your blog is connected to your Google account.
Now your site is ready to use Search Console to monitor real search activity.
Related: How AI Is Reshaping the Future of Work and SEO
Step 2: Use the Performance Tab to See What Drives Your Traffic
Once your site is verified, click the Performance tab on the left menu. This is where the real insights begin.
You’ll see key metrics like:
- Total Clicks: How many times users clicked your site from Google search.
- Total Impressions: How many times your site appeared in search results.
- Average CTR: Click-through rate (clicks divided by impressions).
- Average Position: Your average ranking in Google for all keywords.
Scroll down to the Queries section. These are real keywords people used to find your site.
Image credit: Medium
Focus on queries that:
- Have high impressions but low CTR (optimize title and meta description).
- Are ranking in positions 6–20 (update content to improve rankings).
- Are driving the most clicks (create related content to expand traffic).
For example, if your blog ranks for “AI job opportunities in Europe” but has a 0.9% CTR, rewrite your blog title and meta to be more clickable.
Don’t just guess. Use the data to write better headlines, improve content depth, and match user intent.
Related: 7 AI Career Paths in Demand Now
Step 3: Inspect URLs and Fix Indexing Issues Fast
Use the URL Inspection tool to check how Google sees any page on your website. Paste any full URL from your site into the top search bar.
You’ll get a detailed report showing if the page is:
- Indexed or not indexed
- Mobile-friendly or not
- Blocked by robots.txt or sitemap issues
- Last crawled by Googlebot
If a page isn’t indexed, click Request Indexing to ask Google to re-crawl it.
Image credit: Ahrefs
Understand the Coverage Tab
Go to the Pages section under “Indexing.” This shows which pages are:
- Indexed: Found and ranked by Google
- Excluded: Blocked, redirected, or duplicate
- Error: Not indexed due to technical issues
If your key blog post is marked “Discovered - currently not indexed,” click the URL and request indexing manually.
If you see “Crawled - currently not indexed,” review your content quality, load speed, and mobile layout. Thin or slow pages may not get indexed.
You can also download all excluded URLs and fix them one by one.
Pro Tip:
Use GSC + PageSpeed Insights to fix poor performance before resubmitting a URL. Google prefers fast, mobile-friendly pages.
Related: Top 10 Online Business Models Thriving in 2025
Step 4: Monitor Mobile Usability and Enhancements
Mobile usability is a major ranking factor. In Google Search Console, click the Mobile Usability tab to see how your site performs on smartphones.
GSC will alert you if:
- Text is too small to read
- Clickable elements are too close together
- Content is wider than the screen
If you see any errors, fix your blog theme, spacing, or font sizes. Then click “Validate Fix” to notify Google.
Image credit: Google
Track Enhancements and Rich Results
Under the Enhancements tab, you’ll find reports for:
- Breadcrumbs: Improves navigation and visibility in SERPs
- FAQs: Displays extra answers under your link in Google results
- Videos: Shows if your video is indexable and enhanced
If you're using schema markup, GSC will confirm if Google detects it and whether it qualifies for rich results.
Add JSON-LD schema to your blog posts for FAQs, how-tos, and product reviews. Then monitor them here to see performance.
Rich results can boost your click-through rate and help you outrank bigger competitors.
Related: How to Start a Blog That Makes Money in 2025
Step 5: Use Google Search Console to Build Your Internal SEO Strategy
Google Search Console doesn’t just track traffic. It helps you build a powerful internal linking strategy that improves SEO sitewide.
Click the Links tab. Then open:
- Internal Links: See which pages link to others inside your site
- Top Linked Pages: Find strong pages that deserve more links
Use this data to:
- Add internal links from high-performing pages to underperforming ones
- Group related topics together for topical authority
- Support your top money pages with links from traffic magnets
Example: If your post on “AI Jobs in Germany” has 1,000 monthly clicks, link it to 3–5 related posts like:
This builds topic clusters and improves rankings for all connected pages.
Frequently Asked Questions (FAQ)
What is Google Search Console?
It’s a free tool from Google that helps you monitor your website’s search performance, fix SEO issues, and increase traffic.
How do I add my blog to Search Console?
Sign in at search.google.com/search-console, add your domain, and verify ownership by adding a TXT record or using auto-verification (for Blogger).
How long does it take to see results in Search Console?
It takes 24–48 hours for data to appear. Indexing and ranking changes may take longer depending on your content updates.
Can Search Console increase traffic?
Yes. By using keyword data, fixing technical issues, and improving click-through rate, you directly influence traffic growth.
Final Takeaway
Google Search Console is not optional. It's your live connection to how Google sees your site.
Use it every week to fix, improve, and grow. One keyword insight or indexing fix could double your traffic.
Want us to audit your site using GSC data? Contact Businessworth today.
Search Description: Learn how to use Google Search Console to increase website traffic. Step-by-step setup, SEO tracking, keyword insights, and rich result monitoring.
Labels: SEO, Google Search Console, Website Traffic, Blogging Tools, Search Engine Optimization
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