From Good to Great
to Built to Last
Good to Great gets you to the summit.
Built to Last keeps you there
long after your name is forgotten.
Macfeigh Atunga
CEO & Chief Investment Strategist – The MarketWorth Group
November 28, 2025
I am no longer building a fund.
I am building a 300-year dynasty.
Everything I have done with Good to Great — Level 5 leadership, Hedgehog, flywheel — now serves one higher purpose:
To create an institution that will still be compounding wealth
when my great-great-grandchildren are old.
This is the final stage.
If you want your wealth to outlive nations — keep reading.
The Moment I Realized Good to Great Wasn’t Enough
2023. We crossed $10 billion.
The flywheel was screaming.
The world called us geniuses.
And I felt hollow.
Because I saw the truth:
Most “great” firms die with their founder.
Or within one generation.
I refused to let that happen.
So I went back to Jim Collins — this time to Built to Last.
And I fused both frameworks into one unbreakable operating system.
The Five Built to Last Principles Now Hardwired Into Our DNA
1. Preserve the Core / Stimulate Progress
Our core (never changes):
• Asymmetric conviction in secular growth
• Monastic discipline
• Truth-seeking above ego
Everything else — tech, strategies, fees, structure — evolves ruthlessly every 24 months.
2. Clock Building, Not Time Telling
I am not the genius.
The system is the genius.
My job is to build a clock that tells perfect investment time in 2175 — long after I’m dust.
3. BHAGs — Big Hairy Audacious Goals
Our current BHAG, signed by every partner:
“$1 trillion AUM by 2075
and still top-decile net returns.”
4. Cult-Like Culture
We don’t hire employees.
We initiate believers.
Three non-negotiable rituals:
• Annual 40-day silent retreat
• Quarterly “kill the company” exercise
• Lifetime non-compete (yes, lifetime)
5. Home-Grown Management
My successor is already 34.
Joined as an intern in 2019.
Will take over in 2042.
No external CEOs. Ever.
The MarketWorth Constitution — Signed in Blood
One document, 12 pages, governs everything:
• Core ideology
• Succession rules
• Capital allocation laws
• Crisis protocols
• Termination triggers
Every new partner signs it in front of the entire firm.
It is framed in every office.
It will outlive us all.
Investment vs Speculation Is Decided by Legacy
Speculators chase returns today.
Builders create systems that compound tomorrow — and a thousand tomorrows after that.
The ultimate distinction:
Investment vs Speculation: One Dies With You, One Lives Forever
Frequently Asked Questions
Isn’t this arrogant?
No. It’s the opposite of ego. I’m making myself obsolete on purpose.
What if the core becomes wrong?
It won’t. We picked timeless laws of human progress, not trends.
Can a solo investor apply this?
Absolutely. Write your own constitution. Create your family office charter. Start the dynasty today.
How do you enforce a 300-year vision?
With legal trusts, governance boards, and a culture so strong it feels like religion.
Your Final Assignment
Open a blank document.
Title it: “My Family/Wealth Constitution – Valid Until Year 2325”
Write the first line:
“This institution exists to compound wealth and wisdom
across centuries, not decades.”
Then keep writing.
Your descendants will thank you.
If you’re ready to build something eternal, join me:
1. Follow The MarketWorth Group on Facebook
2. Follow Macfeigh Atunga – daily dynasty-level thinking
3. Subscribe The MarketWorth Group YouTube – weekly legacy briefings
Macfeigh Atunga
CEO & Clock Builder – The MarketWorth Group
Not here to be remembered.
Here to never be replaced.
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