The Flywheel and the Doom Loop: The Invisible Force That Decides Who Gets Rich and Who Gets Wrecked

The Flywheel
and the Doom Loop

Push in the same direction
for eleven years straight —
and the world will call you an overnight genius.

Macfeigh Atunga
CEO & Chief Investment Strategist – The MarketWorth Group
November 27, 2025

I have pushed the exact same flywheel since February 2014.
Same Hedgehog.
Same team (minus two, plus three).
Same risk rules.
Same boring process.

From $87 million to north of $10 billion.
No acquisitions.
No new strategies.
Just momentum.

Most will never experience this.
They keep jumping into the doom loop instead.

If you want unbreakable momentum — keep reading.

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The Day the Flywheel Finally Started Pulling Me

February 2021.
Seven years of pushing.

I woke up one morning and realized:
The machine no longer needed me to push.
It was pulling me forward.

Ideas arrived fully formed.
Capital begged to come in.
The best talent applied unprompted.
Winners compounded into monsters.

That is the sound of a flywheel at terminal velocity.

The MarketWorth Flywheel — 11 Years, 7 Turns

1. Level 5 conviction → 2. Asymmetric secular bets → 3. Monastic discipline → 4. Technology accelerators → 5. Monster compounding → 6. Reputation for outsized returns → 7. More capital + better deals → back to 1.

Each turn adds weight.
After turn 7, nothing on earth can stop it.

The Doom Loop I’ve Watched Kill Billion-Dollar Funds

2020–2025: I personally witnessed five legendary funds enter the doom loop:

• Poor year → fire CIO → new “hot” strategy → worse results → more redemptions → forced selling at bottom → another new strategy → death.

Every single one is now a footnote.

The doom loop is seductive because it feels like action.
The flywheel feels like stagnation for years.

One kills you.
One makes you immortal.

Investment vs Speculation = Flywheel vs Doom Loop

Speculators live in the doom loop — chasing, pivoting, blowing up, restarting.
Investors build one flywheel and push until the world bends.

The final word on this:

Investment vs Speculation: One Builds Flywheels, One Feeds the Doom Loop

Frequently Asked Questions

How long until I feel momentum?

Minimum 5 years of perfect consistency. Most quit at year 3 when it still feels heavy.

What if I made mistakes early?

Keep pushing. The flywheel forgives early wobbles once momentum dominates.

Can I ever change direction?

Only if you’re willing to reset the flywheel to zero. 99% of “pivots” are doom loop entries in disguise.

How do I know I’m in the doom loop?

You’ve changed strategy, team, or risk rules more than once in the last five years.

Your Final Decision

Look at the last 5 years of your investing life.

Same direction?
Or constant dramatic change?

There is your future.

If you choose the flywheel today, lock in:

1. Follow The MarketWorth Group on Facebook

2. Follow Macfeigh Atunga – daily flywheel fuel

3. Subscribe The MarketWorth Group YouTube – weekly momentum reports

Macfeigh Atunga

CEO – The MarketWorth Group
Still pushing. Forever winning.